By the onset of the 1990s one thing was clear, the future was digital. Analog format sales for music were down, CD sales were up; and it was evident, at least in the US, that people were bringing more computing devices into their homes. At the beginning of the decade, roughly 1 in 3 American households had a Nintendo Entertainment System in them, according to this Good Morning America segment.
With all those consoles out there, every shopping season became a contest of “who could wait in line the longest” to pickup the newest titles. This left last minute shoppers resorting to taking a rain check or return home empty handed. Things didn’t have to be this way. The digital world had emerged and physical media just needed to catch up. It would take an unlikely alliance of two disparate companies for others to open their minds.