The Art of Blinky Business Cards

Business cards are stuck somewhere between antiquity and convenience. On one hand, we have very convenient paperless solutions for contact swapping including Bluetooth, NFC, and just saying, “Hey, put your number into my phone, please.” On the other hand, holding something from another person is a more personal and memorable exchange. I would liken this to the difference between an eBook and a paperback. One is supremely convenient while the other is tactile. There’s a reason business cards have survived longer than the Rolodex.

Protocols and culture surrounding the exchange of cards are meant to make yourself memorable and a card which is easy to associate with you can work long after you’ve given your card away. This may seem moot if you are assigned cards when you start a new job, but personal business cards are invaluable for meeting people outside of work and you are the one to decide how wild or creative to make them.

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