Join us Wednesday at noon Pacific time for the Marketing and Selling Hardware Hack Chat with Shawn Hymel!
It may not be every hardware hacker’s dream, but a fair number of us harbor fantasies of thinking up the Next Big Thing and kissing the day job goodbye forever. It’s an understandable dream and a laudable goal, but as they say, a goal is a dream with a plan and a deadline. What’s your plan for turning your project into a marketable product? Chances are good you don’t have one, and if you ever expect to get to your goal you’re going to need one.
Shawn Hymel is an engineer who led several marketing campaigns for Spark Fun and recently shared his thoughts on marketing with attendees of the first-ever KiCon conference in Chicago. He’ll be dropping by the Hack Chat to talk about everything you ever wanted to know about marketing your hardware projects but were afraid to ask.
Our Hack Chats are live community events in the Hackaday.io Hack Chat group messaging. This week we’ll be sitting down on Wednesday, May 8 at noon Pacific time. If time zones have got you down, we have a handy time zone converter.
Click that speech bubble to the right, and you’ll be taken directly to the Hack Chat group on Hackaday.io. You don’t have to wait until Wednesday; join whenever you want and you can see what the community is talking about.
Just to be clear, the primary goal of the Papas Inventeurs (Inventor Dads) was to have the kids make something, have fun, and learn. In that light, they enjoyed a huge success. Four children designed, made, and sold laser-cut napkin rings from a booth at the Ottawa Maker Faire as a fun learning process (English translation, original link in French.) [pepelepoisson] documented the entire thing from beginning to end with plenty of photos. Things started at proof of concept, then design brainstorming, prototyping, manufacture, booth design, and finally sales. While adults were involved, every step was done by the kids themselves.
It all began when the kids were taken to a local fab lab at the École Polytechnique and made some laser-cut napkin holders from plywood for personal use. Later, they decided to design, manufacture, and sell them at the Ottawa Maker Faire. Money for the plywood came from piggy banks, 23 different designs made the cut, and a total of 103 rings were made. A display board and signs made from reclaimed materials rounded out the whole set.
In the end, about 20% of people who visited and showed interest made a purchase, and 60 of the 103 pieces were sold for a profit of $126. Of course, the whole process also involved about 100 hours of combined work between the kids and parents and use of a laser cutter, so it’s not exactly a recipe for easy wealth. But it was an incredibly enriching experience, at least figuratively, for everyone involved.
Possibly the biggest takeaway was the way manufacturing involved much more than just pressing “GO” on a laser cutter. Some pieces needed sanding after laser cutting, and each piece got two coats of varnish. If you missed it, [Bob Baddeley] showed how labor, and not materials, ends up being the most expensive part of a product.
This article is the fifth in a series looking at the process of bringing an electronic kit to market from a personal project. We’ve looked at market research, we’ve discussed making a product from your project and writing the best instructions possible before stuffing your first kits ready for sale. In this article we’ll tackle the different means of putting your kits out there for sale.
Given a box of ready-to-sell kits, what next? You have to find some means of selling them, getting them in front of your customer, making the sale, sending them to the purchaser, and safely collecting their money. A few years ago this was an expensive and risky process involving adverts in print magazines and a lot of waiting, but we are fortunate. The Internet has delivered us all the tools we need to market and sell a product like an electronic kit, and in a way that needn’t cost a fortune. We’ll now run through a few of those options for selling your kits, before looking at shipping, marketing, and post-sales support in the final article in the series.
Continue reading “From Project To Kit: The Final Furlong”