Join us Wednesday at noon Pacific time for the Marketing and Selling Hardware Hack Chat with Shawn Hymel!
It may not be every hardware hacker’s dream, but a fair number of us harbor fantasies of thinking up the Next Big Thing and kissing the day job goodbye forever. It’s an understandable dream and a laudable goal, but as they say, a goal is a dream with a plan and a deadline. What’s your plan for turning your project into a marketable product? Chances are good you don’t have one, and if you ever expect to get to your goal you’re going to need one.
Shawn Hymel is an engineer who led several marketing campaigns for Spark Fun and recently shared his thoughts on marketing with attendees of the first-ever KiCon conference in Chicago. He’ll be dropping by the Hack Chat to talk about everything you ever wanted to know about marketing your hardware projects but were afraid to ask.
Our Hack Chats are live community events in the Hackaday.io Hack Chat group messaging. This week we’ll be sitting down on Wednesday, May 8 at noon Pacific time. If time zones have got you down, we have a handy time zone converter.
Click that speech bubble to the right, and you’ll be taken directly to the Hack Chat group on Hackaday.io. You don’t have to wait until Wednesday; join whenever you want and you can see what the community is talking about.
The common belief is that big companies are out to get the little people by making products that break after a short period, or with substantially new features or accessories that make previous models obsolete, requiring the user to purchase a new model. This conspiracy theory isn’t true; there’s a perfectly good explanation for this phenomenon, and it was caused by the consumers, not the manufacturers.
When we buy the hottest, shiniest, smallest, and cheapest new thing we join the wave of consumer demand that is the cause of what often gets labelled as “Planned Obsolescence”. In truth, we’re all to blame for the signals our buying habits send to manufacturers. Dig in and get your flamewar fingers fired up.
Continue reading “Planned Obsolescence Isn’t A Thing, But It Is Your Fault”
Formlabs makes a pretty dang good SLA printer by all accounts. Though a bit premium in the pricing when compared to the more humble impact of FDM printers on the wallet, there’s a bit more to an SLA printer. The reasoning becomes a bit more obvious when reading through this two part series on the design and testing of the Form 2.
It was interesting to see what tests they thought were necessary to ensure the reliable operation of the machine. For example the beam profile of every single laser that goes into a printer is tested to have the correctly shaped spot. We also thought the Talcum powder test was pretty crazy. They left a printer inside a sandblast cabinet and blasted it with Talcum powder to see if dust ingress could cause the printer to fail; it didn’t.
The prototyping section was a good read. Formlabs was praised early on for the professional appearance of their printers. It was interesting to see how they went from a sort of hacky looking monstrosity to the final look. They started by giving each engineer a Form 1 and telling them to modify it in whatever way they thought would produce a better layer separation mechanism. Once they settled on one they liked they figured out how much space they’d need to hold all the new mechanics and electronics. After that it was up to the industrial designer to come up with a look that worked.
They’re promising a third part of the series covering how the feedback from beta testing was directed back into the engineering process. All in all the Form 2 ended up being quite a good printer and the reviews have been positive. The resin from Formlab is a little expensive, but unlike others they still allow users to put the printer in open mode and use other resin if they’d like. It was cool to see their engineering process.
The Tile is a small Bluetooth chip, speaker, and enough battery for a year in a keychain format. If you lose your keys in the morning, simply use the app on your phone to find the keychain. If you lose your phone simply get out your second phone.
This planned obsolescence didn’t jive with [JM] when his Tile stopped being discoverable. He didn’t want to toss a gadget that had served him so well into the landfill. So, like any good hacker, he cracked its plastic case open.
The Tile itself is a really interesting product. The largest component is the battery which has tabs spot-welded to its surface. Attached to those is a well laid out board. [JM] points out the clever use of spring contacts to engage the piezo element for the speaker as a nice example of good design for manufacture.
The hack itself was pretty easy to complete. Some electrical tape and soldering was all it took to embed the tile into the remote. Now he can take out his phone and press a button to hear a forlorn beep coming from under the couch cushions.