It looks like we won’t have Cruise to kick around in this space anymore with the news that General Motors is pulling the plug on its woe-beset robotaxi project. Cruise, which GM acquired in 2016, fielded autonomous vehicles in various test markets, but the fleet racked up enough high-profile mishaps (first item) for California regulators to shut down test programs in the state last year. The inevitable layoffs ensued, and GM is now killing off its efforts to build robotaxis to concentrate on incorporating the Cruise technology into its “Super Cruise” suite of driver-assistance features for its full line of cars and trucks. We feel like this might be a tacit admission that surmounting the problems of fully autonomous driving is just too hard a nut to crack profitably with current technology, since Super Cruise uses eye-tracking cameras to make sure the driver is paying attention to the road ahead when automation features are engaged. Basically, GM is admitting there still needs to be meat in the seat, at least for now.
