Is the Wanhao Duplicator the best printer on the market? Not at all. Is it a contender for best low-price printer?Definitely. If you consider it a low priced kit printer instead of a finished product then it’s possible that, in its price class, it is hands down the best out there.
For somewhere between 300 and 500 dollars, the Duplicator is a hell of a printer. Also selling under the name Cocoon and Maker Select, the printer is a thin folded sheet steel frame clone of the Prusa i3. I opened the box expecting the most flagrant cost cutting I could imagine. I figured the steel would be paper thin. The holes wouldn’t line up. I expected the connections to be improperly terminated. I expected a fire.
What I got was up and printing in under an hour. What I got was something designed by someone who cares, but with an obvious cost goal. As a bonus, it even printed pretty well. As mentioned, the basic shape of the frame is that of a Prusa i3. A horizontal bit holds the bed and y movement. A vertical bit is attached to the middle of that, making a T. It holds the X, Z, and nozzle.
M3D just launched their second 3D printer on Kickstarter. The M3D Pro offers more professional features than its predecessor, the M3D Micro, which is still one of cheapest 3D printers around. Despite the higher price of $499, the campaign reached its $100,000 funding goal within hours.
It seems every week we report on Kickstarter campaigns that fail in extraordinary fashion. And yet there are templates for their failure; stories that are told and retold. These stereotypical faceplants can be avoided. And they are of course not limited to Kickstarter, but apply to all Crowd Funding platforms. Let me list the many failure modes of crowdfunding a product. Learn from these tropes and maybe we can break out of this cycle of despair.
Failure Out of the Gate
You don’t hear about these failures, and that’s the point. These are crowd funded projects that launch into the abyss and don’t get any wings through printed word or exposure. They may have a stellar product, an impressive engineering team, and a 100% likelihood of being able to deliver, but the project doesn’t get noticed and it dies. Coolest Cooler, the project that raised $13 million, failed miserably the first time they ran a campaign. It was the second attempt that got traction.
The solution is to have a mailing list of interested people are ready to purchase the moment you launch, and share to everyone they know. Reach out to blogs and news organizations a month early with a press package and a pitch catered to their specific audience. Press releases get tossed. Have a good reason why this thing is relevant to their audience. Offer an exclusive to a big news site that is your target market.
Retro gaming consoles exploded with the introduction of the Raspberry Pi and other similar single-board Linux computers. They all work the same way in that they emulate the original game console hardware with software. The game ROM is then dumped to a file and will play like the original. While this works just fine for the vast majority of us who want to get a dose of nostalgia as we chase the magic 1-up mushroom, gaming purists are not satisfied. They can tell the subtle differences between emulation and real hardware. And this is where our story begins.
Meet the Coleco Chameleon. What appears to be just another run-of-the-mill retro gaming console is not what you think. It has an FPGA core that replicates the actual hardware, to the delight of hardcore retro game enthusiasts around the world. To get it to the masses, they started an ambitious 2 million US dollar Indiegogo campaign, which has unfortunately come to a screeching halt.
This scam is clearly busted. However, the idea of reconstructing old gaming console hardware in an FPGA is a viable proposition, and there is demand for such a device from gaming enthusiasts. We can only hope that the owners of the Coleco Chameleon Kickstarter campaign meant well and slipped up trying to meet demand. If they can make a real piece of hardware, it would be welcomed.
Every generation thinks it has unique problems and, I suppose, sometimes it is true. My great-grandfather didn’t have to pick a cell phone plan. However, a lot of things you think are modern problems go back much further than you might think. Consider Kickstarter. Sure, there have been plenty of successful products on Kickstarter. There have also been some misleading duds. I don’t mean the stupid ones like the guy who wants to make a cake or potato salad. I mean the ones that are almost certainly vaporware like the induced dream headgear or the Bluetooth tag with no batteries.
Overpromising and underdelivering is hardly a new problem. In the 30’s The McGregor Rejuvenator promised to reverse aging with magnetism, radio waves, infrared and ultraviolet light. Presumably, this didn’t work. Sometimes products do work, but they don’t live up to their marketing hype. The Segway comes to mind. Despite the hype that it would revolutionize transportation, the scooter is now a vehicle for tourists and mall cops.
One of my favorite examples of an overhyped product comes from World War II: The Norden Bomb Sight. What makes the Norden especially interesting is that even today it has a reputation for being highly accurate. However, if you look into it, the Norden–although a marvel for its day–didn’t always live up to its press.
We’ve covered this intriguing project before: the aim is to build a small, cheap module that can run image processing algorithms to easily give robots sight. The sensor is a Ball Grid Array (BGA) package, which means there are a grid of small solder balls on the back that form the electrical connections. It seems that some of these solder balls are oxidized, preventing them from melting and fusing properly with the board. This is called a head-in-pillow defect, because the ball behaves like your head when you lie down in bed. Your head squishes the pillow, but doesn’t merge into it. There are 38 balls on the OV26040 image sensor and even a single bad link means a failure.
The makers of the project have tried a number of solutions, but it seems that they may have to remake the ball links on the back of each sensor. That’s an expensive process: they say it will cost $7 for each, more than the actual sensor cost initially.
A few people have been posting suggestions in the comments for the project, including using solvents and changing the way the sensors are processed before mounting. We’d like to see them overcome this hurdle. Anybody have any suggestions to quickly and cost effectively move the manufacturing process forward?
So you’ve come up with a great idea and now you’re thinking about starting a crowdfunding campaign – and why not, all the cool kids are doing it. Now, let’s say you already have a working prototype, or maybe you even built a small run for friends online. You’ve made 10 here, or 20 there. Sure it took some time, but making 1000, or 10,000 would be so much easier once you get all the orders in, right? Wrong.
Before you even think of setting up something like a Kickstarter, we would like to invite you to have a seat and watch this series of videos covering the things many people don’t know about manufacturing. It’s going to cost you 7 hours of sofa time, but if you’re serious about getting something to production these seven hours will pay in spades. Dragon Innovation has had many notable clients over the years – Pebble, Sphero, Makerbot, to name a few. They help startups find their way through the manufacturing mine-feild, for a fee of course. The founders are former iRobot employees, and have quite a bit of hard fought, yet free knowledge to share.
You’ll learn about how important decisions early on can make huge impacts on the success or failure of a product. There’s quite a bit of raw technical info on injection molding, design for manufacture, testing, pricing and everything under the sun. So do yourself (and everyone else) a favor, and before you click submit on that Kickstarter campaign, sit back and enjoy this free seminar.
We’re really enjoying the manufacturing oriented videos which have been popping up. Just a couple of weeks ago we came across a pair of hardware talks from [Bunnie Huang] that were a pleasure to watch. At 20 minutes this might be a good primer before you take the plunge with the playlist below.