This beer bottle includes recorded audio etched into the glass. But you certainly won’t find half an album included with your next sixer. This is a one of a kind item that took a team of engineers to craft.
The idea comes from Phonographic Cylinders invented by [Thomas Edison]. Analog audio was etched into cylinders made of wax which could then be played by a needle and amplifying horn. The beer bottle is a similar size of cylinder, but etching the audio signal into glass is a horse of a different color. The video below includes a recounting of the development process from the guys who pulled it off. It includes using hard drive parts and special processing filters that remove harmonics introduced by the milling rig.
We’re sure you’ve figured it out by now; this is an advertisement. We say good! This is the kind of advertising we want. It’s topical, well targeted, and worth paying attention to. We felt the same way about the recent Oreo campaign and that Skittles hack. We hope that ad execs will take note of this.
By the way, it is possible to do this stuff at home. Check out the guy who made an Edison Cylinder wedding ring.
