Tindie Seller Reviews A Knock-Off Of His Own Product

If imitation is the sincerest form of flattery, online creators are being sincerely flattered at an alarming rate these days. We Hackaday scribes see it all the time, as straight copy-pastes of our articles turn up on other websites under different bylines. It’s annoying, but given prevailing attitudes toward intellectual property rights, there’s very little point in getting upset about it anymore. But what if it’s hardware that’s being infringed upon?

Hacker and Tindie store proprietor [Brian Lough] recently ran into this problem with one of his products, but rather than get upset, he did a remarkably fair and thoughtful review of the knock-off. The board in question, a D1 Mini Matrix Shield, makes it a snap to use LED matrix panels in projects like his Tetris-themed YouTube sub counter. The knock-off came via Ali Express, with the most “flattering” aspect being the copy and the images on the Ali Express listing, some of which are pulled straight from [Brian]’s Tindie store. While the board’s layout is different, it’s pretty clear that it was strongly inspired by the original. And the changes they did make – like terminal choices and undersizing some traces – only serve to lower the quality of the knock-off. Surely this was a cost-cutting move, so they could undercut sales of the original, right? Apparently not – the knock off is more expensive. Yes, [Brian]’s board is a kit and the imitator is fully assembled, but it still begs the question of why?

Hats off to [Brian] for not only making a useful product, but for taking the time to engineer it properly and having the ambition to put it on the market. It’s a pity that someone felt the need to steal his work, but it seems to be a rite of passage these days.

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Marketing And Selling Hardware Hack Chat

Join us Wednesday at noon Pacific time for the Marketing and Selling Hardware Hack Chat with Shawn Hymel!

It may not be every hardware hacker’s dream, but a fair number of us harbor fantasies of thinking up the Next Big Thing and kissing the day job goodbye forever. It’s an understandable dream and a laudable goal, but as they say, a goal is a dream with a plan and a deadline. What’s your plan for turning your project into a marketable product? Chances are good you don’t have one, and if you ever expect to get to your goal you’re going to need one.

Shawn Hymel is an engineer who led several marketing campaigns for Spark Fun and recently shared his thoughts on marketing with attendees of the first-ever KiCon conference in Chicago. He’ll be dropping by the Hack Chat to talk about everything you ever wanted to know about marketing your hardware projects but were afraid to ask.

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Our Hack Chats are live community events in the Hackaday.io Hack Chat group messaging. This week we’ll be sitting down on Wednesday, May 8 at noon Pacific time. If time zones have got you down, we have a handy time zone converter.

Click that speech bubble to the right, and you’ll be taken directly to the Hack Chat group on Hackaday.io. You don’t have to wait until Wednesday; join whenever you want and you can see what the community is talking about.

Pristine Apple I Sells At Auction For A Jaw-Dropping Price

If you think Apple products are overpriced now, wait until they’re 50 years old.

This original Apple I recently sold at auction for $375,000, making it one of the most expensive 6502-based computers in history. Given that only something like 60 or 70 of the machines were ever made are known to exist, most built by hand by [Jobs] and [Wozniak], it’s understandable how collectors fought for the right to run the price up from the minimum starting bid of $50,000. And this one was particularly collectible. According to the prospectus, this machine had few owners, the most recent of whom stated that he attended a meeting of the legendary Homebrew Computer Club to see what all the fuss was. He bought it second-hand from a coworker for $300, fiddled with it a bit, and stashed it in a closet. A few years later, after the Apple ][ became a huge phenomenon, he tried to sell the machine to [Woz] for $10,000. [Woz] didn’t bite, and as a result, the owner realized a 125,000% return on his original investment, before inflation.

The machine was restored before hitting the auction block, although details of what was done were not shared. But it couldn’t have been much since none of the previous owners had even used the prototyping area that was so thoughtfully provided on the top edge of the board. It was sold with period-correct peripherals including a somewhat janky black-and-white security monitor, an original cassette tape interface, and a homebrew power supply. Sadly, there’s no word who bought the machine – it was an anonymous purchase.

Hackers, check your scrap bins. Anything hanging out there that might be worth six figures in a few decades? It’s unlikely, but if you get lucky, hacking just might turn into your retirement plan.

Thanks to [my wife] for the tip on this one.

Selling Everything, Moving To Asia, And Setting Up A Company

Today I don’t have a hack for you. I have a story, one that I hope will prove useful to a few of you who are considering a move to Asia to chase opportunities here.

Seven years ago, I was a pretty stereotypical starving hacker. I had five jobs: A full-time dead-end job in biotech, and four part-time or contract gigs that were either electronic hardware design or programming. I worked perhaps 50 hours a week, and was barely past the poverty line – I was starting to wonder why I spent so much time in school. I saw the economic growth in Asia as an attractive but risky opportunity.

Check out that image above…France? No, this is Shenzhen and let’s face it: many exciting things are made there (even the copies). After a short visit to the region, I decided to take that risk but not in Shenzhen. I sold everything I owned and moved from Canada to Vietnam and started a company. Over the last seven years things have worked out well, although I certainly wish I had known more about the process before I got on a plane. This article is about the general path I took to get where I am. Obviously I don’t know the legal framework of every country in Asia, but speaking in generalities I hope that I can cover some interesting points for the curious and adventurous.

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Mademoiselle Pinball Table Gets Rock ‘n Roll Makeover

Once upon a time, there was a music venue/artist collective/effects pedal company that helped redefine industry in Williamsburg, Brooklyn. That place was called Death By Audio. In 2014, it suffered a death by gentrification when Vice Media bought the building that DBA had worked so hard to transform. From the ashes rose the Death By Audio Arcade, which showcases DIY pinball cabinets made by indie artists.

Their most recent creation is called A Place To Bury Strangers (APTBS). It’s built on a 1959 Gottlieb Mademoiselle table and themed around a local noise/shoegaze band of the same name that was deeply connected to Death By Audio. According to [Mark Kleeb], this table is an homage to APTBS’s whiz-bang pinball-like performance style of total sensory overload. Hardly a sense is spared when playing this table, which features strobe lights, black lights, video and audio clips of APTBS, and a fog machine. Yeah.

[Mark] picked up this project from a friend, who had already cut some wires and started hacking on it. Nearly every bit of the table’s guts had to be upgraded with OEM parts or else replaced entirely. Now there’s a Teensy running the bumpers, and another Teensy on the switches. An Arduino drives the NeoPixel strips that light up the playfield, and a second Uno displays the score on those sweet VFD tubes. All four micros are tied together with Python and a Raspi 3.

If you’re anywhere near NYC, you can play the glow-in-the-dark ball yourself on July 15th at Le Poisson Rouge. If not, don’t flip—just nudge that break to see her in action. Did we mention there’s a strobe light? Consider yourself warned.

Want to get into DIY pinball on a smaller scale? Build yourself a sandbox and start playing.

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Ask Hackaday: Selling Yourself As A Hacker

While there are plenty of hackers that hack just for the love of it, it’s no secret that many of us are looking to hit it big someday. Tales of the businesses like HP and Apple that started in someone’s garage inevitably lead to musings like, “Hey, I’ve got a garage!” and grand plans to turn that special idea into the Next Big Thing™. Many will try, most will fail for one reason or another, but hope springs eternal, and each new widget seems to start the entrepreneurial cycle again.

But for as much pressure as we may feel to be the next Packard, Wozniak, or Musk, not everyone is cut out to be the boss. Some of us have no interest in or aptitude for business — we don’t want to hire or fire people, we don’t want to wheel and deal, and we certainly don’t want to worry about salesmanship. Some of us just want to abstract all that complexity away and just find a job, preferably one that leverages the things we love to do.
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Will It Sell?

Many of us develop things for one of two purposes: to hack something cool, or to sell something cool. When hacking something cool, your target market is yourself, and you already know you’ve made the sale. If your goal is to sell the thing you are making, then a lot more thought and effort is required. You could develop the coolest product in the world, but if your target market is too small, your price is too high, your lead time is too long, or any of a dozen other factors is not quite right, you’ll be spending a lot of time and effort on what will amount to a huge disappointment. The Hackaday Prize Best Product has many great examples which let us study some of these success factors, so let’s take a look. Continue reading “Will It Sell?”