It seems every week we report on Kickstarter campaigns that fail in extraordinary fashion. And yet there are templates for their failure; stories that are told and retold. These stereotypical faceplants can be avoided. And they are of course not limited to Kickstarter, but apply to all Crowd Funding platforms. Let me list the many failure modes of crowdfunding a product. Learn from these tropes and maybe we can break out of this cycle of despair.
Failure Out of the Gate
You don’t hear about these failures, and that’s the point. These are crowd funded projects that launch into the abyss and don’t get any wings through printed word or exposure. They may have a stellar product, an impressive engineering team, and a 100% likelihood of being able to deliver, but the project doesn’t get noticed and it dies. Coolest Cooler, the project that raised $13 million, failed miserably the first time they ran a campaign. It was the second attempt that got traction.
The solution is to have a mailing list of interested people are ready to purchase the moment you launch, and share to everyone they know. Reach out to blogs and news organizations a month early with a press package and a pitch catered to their specific audience. Press releases get tossed. Have a good reason why this thing is relevant to their audience. Offer an exclusive to a big news site that is your target market.
The Peachy Printer, originally a crowdfunding campaign for a $100 stereolithography 3D printer, is now dead in the water.[Rylan Grayston], the creator of the Peachy Printer, announced that [David Boe] — investor, 50% owner of Peachy Printer, and business partner — had stolen over $300,000 in Kickstarter campaign funds. According to [Rylan], this money was used to build a house.
An example print from the Peachy Printer Kickstarter campaign
When the Peachy Printer was announced on Kickstarter, it was, by any measure, a game changing product. Unlike other stereolithographic printers like the Form 1 and DLP projector kit printers, the Peachy was cheap. It was also absurdly clever. Instead of using a stepper motor to raise a print out of a vat of resin, the Peachy Printer floated the resin on a vat of salt water. By slowly dripping salt water into this vat, the level of the resin rose up, allowing the galvanometers and laser diode to print the next layer of a 3D object. In our first coverage of the Peachy Printer, everyone was agog at how simple this printer was. It wasn’t a high-resolution printer, but it was a 3D resin printer that only cost $100. Even today, nearly three years after the launch of the Kickstarter campaign, there’s nothing like it on the market.
For the last two years, [Rylan] appeared to have the Peachy Printer in a pseudo-stealth mode. Whispers of the Peachy Printer circled around 3D printer forums, with very little information coming from [Rylan]. For the last year, the Peachy Printer appeared to be just another failed crowdfunded 3D printer. Either [Rylan] didn’t have the engineering chops to take a novel device to market, there were problems with suppliers, or [Rylan] just couldn’t get the product out the door.
In the update published to the Kickstarter campaign, the reason for the failure of Peachy Printer to deliver becomes apparent. The Kickstarter campaign was set up to deliver the funds received – $587,435.73 – directly into [David Boe]’s account. Thirty days after the funds were received, [David] had spent over $165,000. In just over three months, all the Kickstarter funds, save for $200,000 transferred into the Peachy Printer corporate account, were spent by [David].
With no funds to complete the development of the Peachy Printer, [Rylan] looked into alternative means of keeping the company afloat until Kickstarter rewards had shipped. Peachy Printer received two government grants totalling $90,000 and $135,000. In March of 2015, one of [Rylan]’s family members loaned $50,000 to Peachy Printer. A plan to finance the delivery of Kickstarter rewards with new sales – a plan that is usually looked down upon by Kickstarter backers – was impossible, as cost and time required of certifying the laser in the Peachy Printer would have put the company in the red.
Right now, [Rylan] and the Peachy Printer are pursuing repayment from [David Boe], on the basis that Kickstarter reward money is still tied up in the construction of a house. Once the house is complete, the bank will disburse funds from the construction mortgage, and funds can then be transferred from [David] to Peachy Printer.
In all, the Peachy Printer is a mess, and has been since the Kickstarter funds were disbursed to [David]. There is – potentially – a way out of this situation that gets Peachy Printers into the hands of all the Kickstarter backers if the mortgage construction funds come through and production resumes, but that’s a lot of ‘ifs’. Failed Kickstarter projects for 3D printers are nothing new, but [Rylan]’s experience with the Peachy Printer is by far the most well-documented failure of a crowdfunding project we’ve ever seen.
The Internet Archive has a truck. Why? Because you should never underestimate the bandwidth of a truck filled with old manuals, books, audio recordings, films, and everything else the Internet Archive digitizes and hosts online. This truck also looks really, really badass. A good thing, too, because it was recently stolen. [Jason Scott] got the word out on Twitter and eagle-eyed spotters saw it driving to Bakersfield. The truck of awesome was recovered, and all is right with the world. The lesson we learned from all of this? Steal normal cars. Wait. Don’t steal cars, but if you do, steal normal cars.
In a completely unrelated note, does anyone know where to get a 99-01 Chevy Astro / GMC Safari cargo van with AWD, preferably with minimal rust?
[Star Simpson] is almost famous around these parts. She’s responsible for the TacoCopter among other such interesting endeavours. Now she’s working on a classic. [Forrest Mims]’ circuits, making the notebook version real. These Circuit Classics take the circuits found in [Forrest Mims]’ series of notebook workbooks, print them on FR4, and add a real, solderable implementation alongside.
Everyone needs more cheap Linux ARM boards, so here’s the Robin Core. It’s $15, has WiFi, and does 720p encoding. Weird, huh? It’s the same chip from an IP webcam. Oooohhhh. Now it makes sense.
Here’s some Crowdfunding drama for you. This project aims to bring the Commodore 64 back, in both a ‘home computer’ format and a portable gaming console. It’s not an FPGA implementation – it’s an ARM single board computer that also has support for, “multiple SIDs for stereo sound (6581 or 8580).” God only knows where they’re sourcing them from. Some tech journos complained that it’s, “just a Raspberry Pi running an emulator,” which it is not – apparently it’s a custom ARM board with a few sockets for SIDs, carts, and disk drives. I’ll be watching this one with interest.
What if we could reduce the cost of a photopolymer resin-based 3D printer by taking out the most expensive components — and replacing it with something we already have? A smartphone. That’s exactly what OLO hopes to do.
A resin-based 3D printer, at least on the mechanical side of things, is quite simple. It’s just a z-axis really. Which means if you can use the processing power and the high-resolution screen of your smart phone then you’ve just eliminated 90% of the costs involved with the manufacturing of a resin-based 3D printer. There are a ton of designs out there that use DLP projectors to do just this. (And there have been open-source designs since at least 2012.)
The question is, does it work with a cellphone’s relatively weak light source?
Just over a year ago, Particle (formerly Spark), makers of the very popular Core and Particle Photon WiFi development kits, released the first juicy tidbits for a very interesting piece of hardware. It was the Electron, a cheap, all-in-one cellular development kit with an even more interesting data plan. Particle would offer their own cellular service, allowing their tiny board to send or receive 1 Megabyte for $3.00 a month, without any contracts.
Thousands of people found this an interesting proposition and the Electron crowdfunding campaign took off like a rocket. Now, after a year of development and manufacturing, these tiny cellular boards are finally shipping out to backers and today the Electron officially launches.
Particle was kind enough to provide Hackaday with an Electron kit for a review. The short version of this review is the Electron is a great development platform, but Particle pulled off a small revolution in cellular communications and the Internet of Things
A few years ago, we saw a project from a few researchers in Germany who built a device to clone contactless smart cards. These contactless smart cards can be found in everything from subway cards to passports, and a tool to investigate and emulate these cards has exceptionally interesting implications. [David] and [Tino], the researchers behind the first iteration of this hardware have been working on an improved version for a few years, and they’re finally ready to release it. They’re behind a Kickstarter campaign for the ChameleonMini, a device for NFC security analysis that can also clone and emulate contactless cards.
While the original Chameleon smart card emulator could handle many of the contactless smart cards you could throw at it, there at a lot of different contactless protocols. The new card can emulate just about every contactless card that operates on 13.56 MHz.
The board itself is mostly a PCB antenna, with the electronics based on an ATXMega128A4U microcontroller. This micro has AES and DES encryption engines, meaning if your contactless card has encryption and you have the cryptographic key, you can emulate that card with this device. They’re also making a more expensive version that also has a built-in reader that makes the ChameleonMini a one-stop card cloning tool.
Ceramic capacitors are pretty much the pixie dust of the electronics world. If you sprinkle enough of them on a circuit, everything will work. These ceramic capacitors aren’t the newest and latest technology, though: you can find them in radios from the 1930s, and they have one annoying property: their capacitance changes in relation to voltage.
This is a problem if you’re relying on ceramic caps in an RC filter or a power supply. What you need is a device that will graph capacitance against voltage, and [limpkin] is here to show you how to do it.
Of course capacitance is usually measured by timing how long it takes to charge and discharge a cap through an RC oscillator. This requires at least one known value – in this case a 0.1% resistor – by measuring the time it takes for this circuit to oscillate, an unknown capacitance can be calculated.
That’s all well and good, but how do you measure capacitance against a bias voltage? EDN comes to save the day with a simple circuit built around an op-amp. This op-amp is just a comparator, with the rest of the circuit providing a voltage directly proportional to the percentage of charge in the capacitor.
This little project is something [limpkin] has turned into a Kickstarter, and it’s something we’veseen before. That said, measuring capacitance against a voltage isn’t something any ‘ol meter can do, and we’re glad [limpkin] could put together an easy to use tool that measures this phenomenon.
You don’t hear about these failures, and that’s the point. These are crowd funded projects that launch into the abyss and don’t get any wings through printed word or exposure. They may have a stellar product, an impressive engineering team, and a 100% likelihood of being able to deliver, but the project doesn’t get noticed and it dies. Coolest Cooler, the project that raised $13 million, failed miserably the first time they ran a campaign. It was the second attempt that got traction.
