Developing a product and getting it out there to build a business is really hard. Whether it’s a single person acting alone to push their passion to the public, or a giant corporation with vast resources, everyone has to go through the same basic steps, and everyone needs to screw those steps up in the same way.
The reality is that the whole process needs to involve lots of aspects in order to succeed; small teams fail by not considering or dedicating resources to all of those aspects, and large teams fail by not having enough communication between the teams working on those pieces. But in truth, it’s a balance of many aspects that unlock a chance at a successful product. It’s worth recognizing this balance and seeking it out in your own product development efforts, whether you’re a one-engineer juggernaut or a large, established company.
Continue reading “Life On Contract: Product Development Lessons Big And Small”
Back in October 2018, a bombshell rocked the tech industry when Bloomberg reported that some motherboards made by Supermicro had malicious components on them that were used to spy or interfere with the operation of the board, and that these motherboards were found on servers used by Amazon and Apple. We covered the event, looking at how it could work if it were true. Now seven months have passed, and it’s time to look at how things shook out.
Continue reading “What Happened With Supermicro?”
20,000 LEDs sounds like an amazing amount of blink. When we start to consider the process of putting together 20,000 of anything, and then controlling them all with a small piece of electronics the size of a postage stamp, we get a little bit dizzy. Continue reading “Lots Of Blinky! ESP32 Drives 20,000 WS2812 LEDs”
You’re too busy to read more than this intro paragraph. We all are. Your interest might get piqued enough to skim, but you can’t read the full thing. Our lives all resemble the White Rabbit, constantly late for our next thing, never enjoying the current thing. You feel simultaneously super productive and yet never productive enough to be satisfied. You yearn for a Jarvis that can automate the mundane aspects of your projects, and yet the prospect of building a Jarvis causes anxiety about not having enough time for yet another project. You see another YouTuber showing off not only a great build but also impressive video production and editing skills. You are suffering from Time Debt, and the solution requires as much discipline and tenacity as escaping from financial debt.
Continue reading “Make The Time To Fix Your Time Debt”
Many Chinese cities, among them Ningbo, are investing heavily in AI and facial recognition technology. Uses range from border control — at Shanghai’s international airport and the border crossing with Macau — to the trivial: shaming jaywalkers.
In Ningbo, cameras oversee the intersections, and use facial-recognition to shame offenders by putting their faces up on large displays for all to see, and presumably mutter “tsk-tsk”. So it shocked Dong Mingzhu, the chairwoman of China’s largest air conditioner firm, to see her own face on the wall of shame when she’d done nothing wrong. The AIs had picked up her face off of an ad on a passing bus.
False positives in detecting jaywalkers are mostly harmless and maybe even amusing, for now. But the city of Shenzhen has a deal in the works with cellphone service providers to identify the offenders personally and send them a text message, and eventually a fine, directly to their cell phone. One can imagine this getting Orwellian pretty fast.
Facial recognition has been explored for decades, and it is now reaching a tipping point where the impacts of the technology are starting to have real consequences for people, and not just in the ways dystopian sci-fi has portrayed. Whether it’s racist, inaccurate, or easily spoofed, getting computers to pick out faces correctly has been fraught with problems from the beginning. With more and more companies and governments using it, and having increasing impact on the public, the stakes are getting higher.
Continue reading “Your Face Is Going Places You May Not Like”
“The prototype was $12 in parts, so I’ll sell it for $15.” That is your recipe for disaster, and why so many Kickstarter projects fail. The Bill of Materials (BOM) is just a subset of the Cost of Goods Sold (COGS), and if you aren’t selling your product for more than your COGS, you will lose money and go out of business.
We’ve all been there; we throw together a project using parts we have laying around, and in our writeup we list the major components and their price. We ignore all the little bits of wire and screws and hot glue and time, and we aren’t shipping it, so there’s no packaging to consider. Someone asks how much it cost, and you throw out a ballpark number. They say “hey, that’s pretty reasonable” and now you’re imagining making it in volume and selling it for slightly higher than your BOM. Stop right there. Here’s how pricing really works, and how to avoid sinking time into an untenable business.
Continue reading “Your BOM Is Not Your COGS”
You’ve no doubt been exposed to the ads for various inventor services; you have an idea, and they want to help you commercialize it and get the money you deserve. Whether it’s helping you file legal paperwork, defending your idea, developing it into a product, or selling it, there’s a company out there that wants to help. So which ones are legit, which ones are scams, and what do you really need to make your millions?
Continue reading “Inventor Services – Maybe Right For You – Maybe”