
Information, it seems, flows at the speed of media. In the old days, information traveled with people on ships or horses, so if, say, a battle was won or lost, it could be months or even years before anyone back home knew what happened. While books and movable type let people store information, they still moved at the speed people moved. Before the telegraph, there were attempts to use things like semaphores to speed the flow of information, but those were generally limited to line-of-sight operations. Carrier pigeons were handy, but don’t really move much faster than people.
The telegraph helped, but people didn’t have telegraph stations in their homes. At least not ordinary people. But radio was different. It didn’t take long for every home to have a radio, and while the means of broadcasting remained in the hands of a few, the message could go everywhere virtually instantly. This meant news could go from one side of the globe to the other in seconds. It also meant rumors, fads, and what we might think of today as memes could, too.
You might think that things “going viral” is a modern problem, but, in reality, media sensations have always been with us. All that changes is the number of them and their speed.
One of the earliest viral media sensations dealt with William Floyd Collins, an unfortunate man who was exploring caves during the Kentucky Cave Wars.
Continue reading “The Kentucky Cave Wars, And Going Viral In 1925”





