An Interview With The CEO Of MakerBot

A few days ago, we posed a question to the Hackaday community. If you could ask the CEO of MakerBot a question, what would it be?

It’s an interesting proposition; there is no company serving the maker community – and those of us who refuse to call ourselves part of the maker community – more hated than MakerBot. They’ve patented ideas uploaded to Thingiverse. They’ve turned their back on the open hardware community they grew out of, They’re undercutting their own resellers, and by all accounts, they don’t know how to make a working extruder. MakerBot was the company that would show the world Open Hardware could be successful, but turned into a company that seemed to reject Open Hardware and Open Source more than any other.

Needless to say, the readers of Hackaday responded. Not with actual questions for the MakerBot CEO, mind you, but oh how you responded. This effort by MakerBot was likened to the hail Mary thrown by Radio Shack  a few years ago. We know how that turned out.

Nevertheless, questions were collected, The MakerBot CEO was interviewed by Lady Ada, and a summary compiled. You can check that interview, originally posted on the Adafruit blog, below.

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Ask Hackaday (And Adafruit): The New CEO Of MakerBot

Just a few years ago, MakerBot was the darling of the Open Hardware community. Somehow, in the middle of a garage in Brooklyn, a trio of engineers and entrepreneurs became a modern-day Prometheus, capturing a burgeoning technology into a compact, easy to use, and intoxicating product. A media darling was created, a disruptive technology was popularized, and an episode of the Colbert Report was taped.

The phrase ‘meteoric rise’ doesn’t make sense, and since then the reputation of MakerBot has fallen through the floor, crashed through the basement, and is now lodged in one of the higher circles of hell. It’s not surprising; MakerBot took creations from their 3D object hosting site, Thingiverse, and patented them. The once-Open Source line of 3D printers was locked up behind a closed license. The new MakerBot extruder – the Smart Extruder – is so failure prone MakerBot offers a three pack, just so you’ll always have a replacement on hand. False comparisons to Apple abound; Apple contributes to Open Source projects. The only other way for a company to lose the support of the community built around it so quickly would be a name change to Puppy Kickers, LLC.

In the last few months, figurehead CEO of MakerBot [Bre Pettis] was released from contractual obligations, and MakerBot’s parent company, Stratasys, has filled the executive ranks with more traditional business types. It appears PR and Marketing managers have noticed the bile slung at their doorstep, and now MakerBot is reaching out to the community. Their new CEO, [Jonathan Jaglom] specifically requested a hot seat be built at Adafruit for an open discussion and listening meeting. Yes, this means Makerbot is trying to get back on track, winning the hearts and minds of potential customers, and addressing issues Internet forums repeat ad nauseam.

If you’ve ever wanted to ask a CEO how they plan to stop screwing things up, this is your chance. Adafruit is looking for some direction for their interview/listening meeting, and they’re asking the community for the most pressing issues facing the 3D printing community, the Open Source community, and MakerBot the company.

Already on the docket are questions about MakerBot and Open Source, MakerBot’s desire to put DRM in filament, the horrors of the Smart Extruder and the 5th generation MakerBots, problems with Thingiverse, and the general shitty way MakerBot treats its resellers.

This isn’t all Adafruit wants to ask; the gloves are off, nothing is off the table, and they’re looking for questions from the community. What would you like to ask the MakerBot CEO?

Personally, the best interview questions are when the interviewee’s own words are turned around on them. By [Jonathan Jaglom]’s own admission, the barrier to entry for 3D design work has been substantially lowered in the last three years, ostensibly because of incredible advances in Open Source projects. Following this, do MakerBot and Stratasys owe a debt to Open Source projects, and should Stratasys contribute to the rising tide of Open Source development?

That’s just one question. There will, of course, be many more. Leave them down in the comments. “You are not [Tim Cook],” while a valid statement in many respects, is not a question.

Get up, Stand up. With a Little Help from the Mindfulness Bracelet

[Becky Stern] has created the mindfulness bracelet, a wearable which looks great and serves an important purpose. The bracelet buzzes every hour to remind you to stand up and take a break from work, soldering, gaming, or whatever it is you may be doing. The bracelet is made up of interlinked figure 8 shapes of leather, though [Becky] says rubber from a bicycle inner tube works great as well. The final shape reminds us of the link belts sometimes found on lathes or other industrial equipment. The links are the perfect size to slip an Arduino Gemma in, along with a battery and vibrating motor. A NPN transistor, diode, and resistor round out the entire bill of materials for this design. This bracelet is a heck of a lot cheaper than the Apple watch feature which inspired it!

The time interval is set in the code to 1 hour, and can be adjusted by the user. Although the times are stored in milliseconds, the design does use the ATtiny85’s Watchdog Timer (WDT) to conserve power. This means the time can drift up to 30 seconds per hour, which is fine in this application.

Click past the break to see the bracelet in action!

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[Sophi Kravitz] on Ask an Engineer Tonight

Whew, your Wednesday night entertainment is all sorted out. Mark it in your calendar, [Sophi Kravitz] will be appearing on Adafruit’s Ask an Engineer at 8pm EDT (UTC -4).

Of course she’ll be talking about The Hackaday Prize with all of the incredible entries so far and the amazing opportunities waiting for you as THP continues through the summer. But [Sophi’s] life experience runs far-and-deep and so will the conversation. She is an Electronics Engineer, an Artist, and a huge part of the Hackaday crew. This year she landed a grant to bring one of her projects to life for Burning Man (and to document the process which we’re really excited about). She’s brewing up a new project involving Quadcopters and the technology [Alan Yates] has been working on for Valve. And [Sophi] frequently works on projects like Breathe that delight us with her creativity.

But hey, we better leave some of it for the show. The live link is above, here’s the Adafruit page as well.

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Adafruit And The Arduinos At Maker Faire

The apparent lull on the Arduino front the last few weeks was just the calm before the storm that is the Bay Area Maker Faire (BAMF). Both companies claiming the Arduino name were there over the weekend, with news and new products in tow. Ironically, you could see from one booth straight over to the other. Small world.

Perhaps the biggest news from Arduino LLC is that hacker-friendly Adafruit is now going to be making officially-licensed boards in the US. Competing with this news, Arduino SRL brought its new boards, including the Yun Mini and ARM-powered Arduino M0. And [Massimo Banzi] and Arduino LLC seem to be taking an end-run around the Arduino SRL trademark by announcing the “Genuino” brand for European production. For all the details, read on!

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Embroidered Nyan Cat Brings a Meme to the Real World

Have you ever come across an Internet meme and just thought to yourself, “I have to bring this into the physical world!” Well [0xb3nn] and [Knit Knit] did. They decided to take the classic nyan cat meme and bring it to life.

The frame is 24″ x 36″. Many hours went into the knitting process, but the result obviously turned out very well. The stars include 24 LED sequins to add a sparkling animation effect. These were sewn onto the back of the work using conductive thread. They are bright enough to shine through to the front where needed. These connect back to an Arduino Pro Mini 5V board.

The Arduino is also connected to a capacitive touch sensor. This allows the user to simply place their hand over the nyan cat image to start the animation. No need for physical buttons or switches to take away from the visual design. An Adafruit AudioFX sound board was used to play back a saved nyan cat theme song over a couple of speakers. The source code for this project is available on github. Be sure to watch the demo video below. Continue reading “Embroidered Nyan Cat Brings a Meme to the Real World”

Field Trip! Hackaday Visits Adafruit Industries

While still weary from our TechCrunch Disrupt Hackathon, The Hackaday crew had a chance we couldn’t pass up: A tour of Adafruit Industries. Adafruit isn’t open to the public, so an opportunity to see the inner workings of one of the largest companies in the hacker/maker industry was really something special.

Coming in off the hustle and bustle of lower Manhattan streets, we found ourselves in a nondescript white marble lobby. The contrast and colors made me think of a scene out of THX1138. A short elevator ride opens to a second lobby area with a large door. We weren’t alone though – a security camera stands silent witness. Any thoughts of Big Brother were quelled when the door was thrown open by none other than [Phil Torrone], welcoming us to Adafruit.

If you’ve seen any of the photos or videos of Adafruit’s offices, you know what to expect – a large, open space broken by the columns keeping the building’s 10 stories upright. It’s the perfect blank canvas upon which to build a company. Since we were there late on a Sunday afternoon, things were relatively quiet. Only a handful of the 80 Adafruit employees were at their stations. Those on hand were packing and scanning in orders, in preparation for what would be a busy Monday. It’s a bit hard to be standing in Adafruit, knowing that you’re within arm’s reach of every part, module, or device you’ve ever wanted, and not want to jump right in on a project. With 10 of us there that may have made a bit of a dent in Adafruit’s bottom line, though.

The tour started at [Phil’s] desk. Tucked in among a copy of Dune, a very respectable graphic novel collection, and the two most recent editions of The Art of Electronics was United States Export Controls, 7th Edition. Considering the amount of shipping to far-flung countries the company has to do each day, one must stay on top of little things like ITAR and other export laws.

Throughout the tour, [Phil] made it clear that he views his job as a simple one: Do everything possible to allow [Limor] to crank out designs. [Phil] keeps the business running so she can keep on engineering open source hardware. [Phil’s] touches shine through though, in the product logos, and the characters which appear in Adafriut’s Circuit Playground. If those videos strike you as kid stuff, that’s exactly what they are designed to be. During his tenure at Make, [Phil] was one of four people who ran the first Makerfaire in 2006. He still gets e-mails from people who attended it as kids and were inspired to enter the fields of engineering or computer science. Both [Phil] and [Limor] have their sights set on inspiring the next generation of hackers.

Next up on our tour was the wearables department, domain of the one and only Becky Stern. We were all struck by how incredibly neat and organized the area was. There was a well-labelled place for everything, and everything was in its place. On display was a grey hoodie with a bandolier of ninjaflex 3D printed bullets, all lit by RGB LEDs.

Click past the break for the rest of Hackaday’s Tour of Adafruit Industries!

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