Pop quiz, hotshot: does the guy on the Monopoly box (standard edition) wear a monocle? Next question: does the Fruit of the Loom logo involve a cornucopia? And finally, does Pikachu have a black-tipped tail? If you answered yes to any of these, I am sad to say that you are wrong, wrong, wrong.
So, what’s the deal? These are all examples of the visual version of the Mandela effect (VME), which is named after the common misconception/mass false memory that anti-Apartheid activist Nelson Mandela died decades ago in prison, despite leading South Africa in the latter half of the ’90s and living until 2013. Many people even claim having seen TV coverage of his funeral, or say they learned about his death in school during Black History Month. The whole thing has VICE wondering whether CERN is causing these mass delusions somehow with the LHC.
The more attention VME gets, the more important it seems to be to study it and try to come to some conclusion. To that end, University of Chicago researchers Deepasri Prasad and Wilma A. Bainbridge submitted an interesting and quite readable study earlier this year purporting that the VME is ‘evidence for shared and specific false memories across people’. In the study, they conducted four experiments using crowd-sourced task completion services.
Continue reading “Visual Mandela Effect: You Don’t Know Iconic Images As Well As You Think”
