Pictures of a cow wearing a pair of comically oversized virtual reality goggles recently spread like wildfire over social media, and even the major news outlets eventually picked it up. Why not? Nobody wants to read about geopolitical turmoil over the holidays, and this story was precisely the sort of lighthearted “news” people would, if you can forgive the pun, gobble up.
But since you’re reading Hackaday, these images probably left you with more questions than answers. Who made the hardware, what software is it running, and of course, why does a cow need VR? Unfortunately, the answers to the more technical questions aren’t exactly forthcoming. Even tracking the story back to the official press release from the Ministry of Agriculture and Food of the Moscow Region doesn’t tell us much more than we can gather from the image itself.
But it does at least explain why somebody went through the trouble of making a custom bovine VR rig: calm cows produce more milk. These VR goggles, should they pass their testing and actually be adopted by the Russian dairy industry, will be the newest addition to a list of cow-calming hardware devices that farmers have been using for decades to get the most out of their herds.