Digital Convergence Corporation is hardly a household name, and there’s a good reason for that. However, it raised about $185 million in investments around the year 2000 from companies such as Coca-Cola, Radio Shack, GE, E. W. Scripps, and the media giant Belo Corporation. So what did all these companies want, and why didn’t it catch on? If you are old enough, you might remember the :CueCat, but you probably thought it was Radio Shack’s disaster. They were simply investors.
The Big Idea
The :CueCat was a barcode scanner that, usually, plugged into a PC’s keyboard port (in those days, that was normally a PS/2 port). A special cable, often called a wedge, was like a Y-cable, allowing you to use your keyboard and the scanner on the same port. The scanner looked like a cat, of course.
However, the :CueCat was not just a generic barcode scanner. It was made to only scan “cues” which were to appear in catalogs, newspapers, and other publications. The idea was that you’d see something in an ad or a catalog, rush to your computer to scan the barcode, and be transported to the retailer’s website to learn more and complete the purchase.
The software could also listen using your sound card for special audio codes that would play on radio or TV commercials and then automatically pop up the associated webpage. So, a piece of software that was reading your keyboard, listening to your room audio at all times, and could inject keystrokes into your computer. What could go wrong?
