From Project To Kit: Bringing It All Together

This is the fourth article in a series examining the process of turning an electronic project into a marketable kit.We’ve looked at learning about the environment in which your kit will compete, how to turn a one-off project into a costed and repeatable unit, and how to write instructions for your kits that will make your customers come back for more. In this article we will draw all the threads together as we think about packing kits for sale before bringing them to market.

If you had made it this far in your journey from project to kit, you would now have a box of electronic components, a pile of printed instructions, and a box of plastic bags, thin card boxes, or whatever other retail packaging you have chosen for your kit. You are ready to start stuffing kits.

It’s All In The Presentation

Label all your hard-to-identify components, your customers will appreciate it.
Label all your hard-to-identify components, your customers will appreciate it.

Your priorities when stuffing a kit are to ensure that your customer receives all the components they should, they can easily identify each component, and that the whole kit is attractively presented such that it invites them to buy or build it when they first see it. This starts before you have packed any components, you must carefully prepare each component into units of the required number and label them if they are otherwise not easy to identify. Pre-cut any components supplied on tape, and write the part number or value on the tape if it is not easily readable. You may even have to package up some difficult-to-identify components in individual labeled bags if they can not have their values written on them, though this incurs an extra expense of little bags and stickers. Some manufacturers will insist on using black tape on which an indelible pen doesn’t show up!

Take care cutting tapes of components, it is sometimes easy to damage their pins. Always cut the tape from the bottom rather than the side with the peelable film, and if necessary carefully bend the tape slightly to open up the gap between components for your scissors.

If you start by deciding how many kits you want to stuff in a sitting, list all the kit components and prepare that number of each of them in the way we’ve described. Then take the required number of packages or bags, and work through each component on the list, stuffing all the bags with one component before starting again moving onto the next. In time you will have a pile of stuffed kits ready to receive their instructions and labeling.

The next step will be to fold your instruction leaflet and pack it in the kit. Take a moment to consider how it can be most attractively presented. For example with a kit packaged in a click-seal plastic bag it makes sense to fold the leaflet such that the colour photo of a completed kit is visible from the front. And when you place it in the bag make sure that the PCB is visible top-outwards in front of it. A customer looking at your kit wants to immediately see what they are likely to create with it.

LED-flasher-kit-labelYou can now seal the bag or box, the kit is packed. It only remains to give it a label that has all the pertinent information and is attractive to the customer. You will probably want to put your logo or web address on the label as well as any small print required, alongside the most important feature — the kit description. We’ve put a warning about small parts and curious children, you may also want to put any reglatory or compliance information here. For example in Europe you might have a CE mark and a WEEE logo. Once you have your design sorted you can run it up in your favourite label designing software – we used gLabels – and print as many as you like on sheets of sticky labels. We strongly suggest buying good quality branded labels, the extra money is well worth it when you consider that they will have much more reliable glue, and the extra cost per individual kit will be marginal. Pick a label size which fills a decent space and is easy to read on your packaging without being too big, we used 70mm x 37mm laser labels of which 24 can be had on a single sheet.

Your First Finished Product

if Hackaday made electronic kits, they might look a little like this.
If Hackaday made electronic kits, they might look a little like this.

It’s an exciting moment when you apply a label to your first fully packed kit and see for the first time what your customers will see: a finished product. You aren’t quite done though, because there is still the small matter of quality control. Take a kit or two from your batch at random, and count all their contents off against your list of what they should contain. This should help you ensure you are packing the kits correctly. Finally, give a completed kit to a friend who has never seen it before, and tell them to build it as a final piece of quality control. They are simulating your customer in every way, if they have no problems then neither should anyone who buys the kit.

Once you’ve built your batch of kits, you will now have the stock you will send out to your customers. Imagine yourself as a customer, if you order a kit you will expect it to arrive in pristine condition. You should therefore now take care of this stock of kits to ensure that it does not come to any harm, its packaging is as crisp and new when you send it out as when you packed it, and it has not attracted any dust while in storage. We would suggest having a separate plastic box for the stock of each kit in your range, and protecting the kits from dust with a lid, or by storing them inside a larger plastic bag.

As we’ve worked through this series of articles, we’ve tried to give you a flavour of the process of bringing an electronic kit from a personal project to the masses. We’ve looked at learning about the market for your kit, we’ve discussed turning a project into a product before writing the best instructions possible and now stuffing your first kits ready for sale. In the next article in the series we’ll talk about how you might sell your products, the different choices open to you for online shops, marketplaces, and crowdfunding.

The Turing Tapes

The recent movie “The Imitation Game” gave [Alan Turing] some well-deserved fame among non-computer types (although the historical accuracy of that movie is poor, at best; there have been several comparisons between the movie and reality). However, for people in the computer industry, Turing was famous for more than just helping to crack Enigma. His theoretical work on computing led to the Turing machine, which is still an important concept for reasoning about computers in a mathematical way. He also laid the foundation for the stored program computer that we take for granted today.

What’s a Turing Machine?

A Turing machine is deceptively simple and, like many mathematical models, highly impractical. Leading off the inpracticalities, the machine includes an infinite paper tape. There is a head that can read and write any symbol to the tape at some position, and the tape can move to the left or the right. Keep in mind that the head can write a symbol over another symbol, so that’s another practical difficulty, although not an insurmountable one. The other issue is that the symbol can be anything: a letter, a number, a jolly wrencher, or a bunch of dots. Again, not impossible, but difficult to do with practical hardware implementations.

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History Of The Diode

The history of the diode is a fun one as it’s rife with accidental discoveries, sometimes having to wait decades for a use for what was found. Two examples of that are our first two topics: thermionic emission and semiconductor diodes. So let’s dive in.

Vacuum Tubes/Thermionic Diodes

Our first accidental discovery was of thermionic emission, which many years later lead to the vacuum tube. Thermionic emission is basically heating a metal, or a coated metal, causing the emission of electrons from its surface.

Electroscope
Electroscope

In 1873 Frederick Guthrie had charged his electroscope positively and then brought a piece of white-hot metal near the electroscope’s terminal. The white-hot metal emitted electrons to the terminal, which of course neutralized the electroscope’s positive charge, causing the leafs to come together. A negatively charged electroscope can’t be discharged this way though, since the hot metal emits electrons only, i.e. negative charge. Thus the direction of electron flow was one-way and the earliest diode was born.

Thomas Edison independently discovered this effect in 1880 when trying to work out why the carbon-filaments in his light bulbs were often burning out at their positive-connected ends. In exploring the problem, he created a special evacuated bulb wherein he had a piece of metal connected to the positive end of the circuit and held near the filament. He found that an invisible current flowed from the filament to the metal. For this reason, thermionic emission is sometimes referred to as the Edison effect.

Thermionic diode
Thermionic diode. By Svjo [CC BY-SA 3.0], via Wikimedia Commons
But it took until 1904 for the first practical use of the effect to appear. John Ambrose Fleming had actually consulted for the Edison Electric Light Company from 1881-1891 but was now working for the Marconi Wireless Telegraph Company. In 1901 the company demonstrated the first radio transmission across the Atlantic, the letter “S” in the form or three dots in Morse code. But there was so much difficulty in telling the received signal apart from the background noise, that the result was disputed (and still is). This made Fleming realize that a more sensitive detector than the coherer they’d been using was needed. And so in 1904 he tried an Edison effect bulb. It worked well, rectifying the high frequency oscillations and passing the signals on to a galvanometer. He filed for a patent and the Fleming valve, the two element vacuum tube or thermionic diode, came into being, heralding decades of technological developments in many subsequent types of vacuum tubes.

Vacuum tubes began to be replaced in power supplies in the 1940s by selenium diodes and in the 1960s by semiconductor diodes but are still used today in high power applications. There’s also been a resurgence in their use by audiophiles and recording studios. But that’s only the start of our history.

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Hacking When It Counts: Spy Radios

World War II can be thought of as the first electronic war. Radio technology was firmly established commercially by the late 1930s and poised to make huge contributions to the prosecution of the war on all sides. Radio was rapidly adopted into the battlefield, which led to advancements in miniaturization and ruggedization of previously bulky and fragile vacuum tube gear. Radios were soon being used for everything from coordinating battlefield units to detonating anti-aircraft artillery shells.

But it was not just the battlefields of WWII that benefitted from radio technology. From apartments in Berlin to farmhouses in France, covert agents toiled away over sophisticated transceivers, keying in coded messages and listening for instructions. Spy radios were key clandestine assets, both during the war and later during the Cold War. Continue reading “Hacking When It Counts: Spy Radios”

From Project To Kit: Instructions Are Everything

A printed copy of the instructions for our example kit
A printed copy of the instructions for our example kit

We’ve had two previous articles in this series on turning a personal electronic project into a saleable kit, in which we’ve examined the kit market in a broader context for a new entrant, and gone on to take a look at the process of assembling the hardware required to create a product. We’ve used an NE555 LED flasher as a simple example , from which we’ve gone through the exercise of setting a cost of production and therefore a retail price.

The remaining task required to complete our kit production is to write the documentation that will accompany it. These will be the instructions from which your customers will build the kit, and their success and any other customers they may send your way will hang on their quality. So many otherwise flawless kits get this part of the offering so wrong, so for a kit manufacturer it represents an easy win into which to put some effort.
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Yak Shaving: Hacker Mode Vs Maker Mode

When I start up a new project, one that’s going to be worth writing up later on, I find it’s useful to get myself into the right mindset. I’m not a big planner like some people are — sometimes I like to let the project find its own way. But there’s also the real risk of getting lost in the details unless I rein myself in a little bit. I’m not alone in this tendency, of course. In the geek world, this is known as “yak shaving“.

The phrase comes obliquely from a Ren and Stimpy episode, and refers to common phenomenon where to get one thing done you have to first solve another problem. The second problem, of course, involves solving a third, and so on. So through this (potentially long) chain of dependencies, what looks like shaving a yak is obliquely working on cracking some actually relevant problem.
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From Project To Kit: Getting The Hardware Right

In the previous article in this series on making a personal electronic project into a saleable kit, we looked at the broader picture of the kit market for a new entrant, the importance of gauging whether or not your proposed kit has a viable niche and ensuring that it has a good combination of buildability, instructions, and quality. In this article we will look at specifying and pricing the hardware side of a kit, illustrating in detail with an example project. The project we’ve chosen is a simple NE555 LED flasher which we haven’t built and have no intention of assembling into a kit for real, however it provides a handy reference project without the circuit itself having any special considerations which might distract from the job at hand.

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