Car manufacturers have a problem when it comes to climate change. Among the variety of sources for extra atmospheric CO2 their products are perhaps those most in the public eye, and consequently their marketing departments are resorting to ever more desperate measures to sanctify them with a green aura. Among these are the French marque Peugeot, whose new electric version of their 208 model features in a slick video alongside a futuristic energy-harvesting billboard.
This is no ordinary billboard, nor is it a conventional wind turbine or solar array, instead it harvests ambient noise in one of the busiest parts of Paris, and turns it into electricity to charge the car with an array of piezoelectric energy capture units. This caught our eye here at Hackaday, because it seemed rather too good to be true. Is it a marketing stunt, or could you make a piezo billboard as a practical green energy device? Let’s take a closer look.







